Why are flood and landslide victims less willing to take mitigation measures than the public?

Almost annually, natural hazards such as floods and landslides cause a great deal of financial loss and human suffering in Taiwan. In order to gain a better understanding of disaster preparedness, this paper examines several factors in relation to hazard mitigation behavior: social economic status (education, income), psychological vulnerability (sense of powerless and helpless), risk perception (perceived impact and control) and social trust. The statistical analysis reported here is based on the "2004 National Risk Perception Survey of Floods and Landslides in Taiwan". The main findings include: (1) in comparison with general public, victims are less willing to adopt risk mitigation measures than the public, even though they perceive larger impacts, worry more about the hazard, and pay more attention to hazard information; (2) trust, risk perception and social economic status are positive predictors for mitigation intentions, whereas psychological vulnerability is a negative predictor; and (3) psychological variables are stronger predictors for mitigation intentions than that of socio-economic variables. In light of these findings, the policy implications and intervention strategy are also discussed.