Priming semantic concepts affects the dynamics of aesthetic appreciation

被引：45

作者：

Faerber, Stella J. ^{[1
,2
]}

Leder, Helmut ^{[2
]}

Gerger, Gernot ^{[2
]}

Carbon, Claus-Christian ^{[1
,2
]}

机构：

[1] Otto Friedrich Univ Bamberg, Dept Gen Psychol & Methodol, D-96047 Bamberg, Germany

[2] Univ Vienna, Fac Psychol, Vienna, Austria

来源：

ACTA PSYCHOLOGICA | 2010年 / 135卷 / 02期

基金：

奥地利科学基金会;

关键词：

Priming; Semantic network; Semantic concept; Aesthetic appreciation; Visual preference; Design evaluation; Consumer psychology; Semantic association; MERE EXPOSURE; FACIAL ATTRACTIVENESS; SPREADING ACTIVATION; AFFECTIVE RATINGS; STIMULI; DESIGN; COMPLEXITY; RESPONSES; NOVELTY; OBJECTS;

D O I：

10.1016/j.actpsy.2010.06.006

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Aesthetic appreciation (AA) plays an important role for purchase decisions, for the appreciation of art and even for the selection of potential mates. It is known that AA is highly reliable in single assessments, but over longer periods of time dynamic changes of AA may occur. We measured AA as a construct derived from the literature through attractiveness, arousal, interestingness, valence, boredom and innovativeness. By means of the semantic network theory we investigated how the priming of AA-relevant semantic concepts impacts the dynamics of AA of unfamiliar product designs (car interiors) that are known to be susceptible to triggering such effects. When participants were primed for innovativeness, strong dynamics were observed, especially when the priming involved additional AA-relevant dimensions. This underlines the relevance of priming of specific semantic networks not only for the cognitive processing of visual material in terms of selective perception or specific representation, but also for the affective-cognitive processing in terms of the dynamics of aesthetic processing. (C) 2010 Elsevier B.V. All rights reserved.

引用

页码：191 / 200

页数：10

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