The effect of social norm activation on the expression of opinions concerning gay men and blacks

被引：150

作者：

Monteith, MJ ^{[1
]}

Deneen, NE ^{[1
]}

Tooman, GD ^{[1
]}

机构：

[1] TEXAS TECH UNIV,DEPT PSYCHOL,LUBBOCK,TX 79409

来源：

BASIC AND APPLIED SOCIAL PSYCHOLOGY | 1996年 / 18卷 / 03期

关键词：

D O I：

10.1207/s15324834basp1803_2

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

The influence of social norm activation on the expression of opinions concerning gay men (Experiment 1) and Blacks (Experiment 2) was explored. In both experiments, participants reported their opinions after hearing a confederate give prejudiced or nonprejudiced opinions (making a prejudiced or nonprejudiced norm salient) or simply in the presence of a confederate. Results showed that participants in both experiments reported less prejudiced opinions after a nonprejudiced norm was made salient, relative to the control condition. Activation of a prejudiced norm did not have a significant effect, relative to the control condition. Furthermore, the powerful effect of activating the nonprejudiced social norm was observed regardless of participants' prejudice level. Results are consistent with the notion that, in contemporary society, the social norm opposing prejudice is stronger than the norm favoring prejudice.

引用

页码：267 / 288

页数：22

共 51 条

[1]

Aiken L. S., 1991, MULTIPLE REGRESSION

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