A model of consumer choice of the Internet as an information source

被引：143

作者：

Ratchford, BT ^{[1
]}

Talukdar, D

Lee, MS

机构：

[1] Univ Maryland, RH Smith Sch Business, College Pk, MD 20742 USA

[2] SUNY Buffalo, Sch Management, Buffalo, NY 14260 USA

[3] CUNY Bernard M Baruch Coll, Zicklin Sch Business, Lawrence N Field Ctr Entrepreneurship & Small Bus, New York, NY 10010 USA

来源：

INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE | 2001年 / 5卷 / 03期

关键词：

business-to-consumer e-commerce; consumer behavior; economics of information; information search;

D O I：

10.1080/10864415.2001.11044217

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

A model of demand for the Internet and other information sources is presented that treats the Internet os a production factor employed in producing benefits of search. Based upon the premise that the Internet is most efficient at providing information about functional attributes and price, several propositions are developed about its use and its impact on the use of other information sources. The model is supported by empirical evidence, using the example of Internet deployment in the search for a new automobile.

引用

页码：7 / 21

页数：15

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