CROWDSOURCING AS A SOLUTION TO DISTANT SEARCH

被引:702
作者
Afuah, Allan [1 ]
Tucci, Christopher L. [2 ]
机构
[1] Univ Michigan, Stephen M Ross Sch Business, Ann Arbor, MI 48109 USA
[2] Ecole Polytech Fed Lausanne, Lausanne, Switzerland
关键词
VIRTUAL CUSTOMER ENVIRONMENTS; INFORMATION-TECHNOLOGY; PRODUCT DEVELOPMENT; FIRM BOUNDARIES; ABSORPTIVE-CAPACITY; CENTRIPETAL FORCES; USER COMMUNITIES; CAUSAL AMBIGUITY; LOCAL SEARCH; KNOWLEDGE;
D O I
10.5465/amr.2010.0146
中图分类号
F [经济];
学科分类号
02 ;
摘要
We argue that under certain circumstances crowdsourcing transforms distant search into local search, improving the efficiency and effectiveness of problem solving. Under such circumstances a firm may choose to crowdsource problem solving rather than solve the problem internally or contract it to a designated supplier. These circumstances depend on the characteristics of the problem, the knowledge required for the solution, the crowd, and the solutions to be evaluated.
引用
收藏
页码:355 / 375
页数:21
相关论文
共 103 条