Why service and manufacturing entry mode choices differ: The influence of transaction cost factors, risk and trust

被引：305

作者：

Brouthers, KD

Brouthers, LE

机构：

[1] Temple Univ, Fox Sch Business & Management, Philadelphia, PA 19122 USA

[2] Univ Texas, El Paso, TX 79968 USA

来源：

JOURNAL OF MANAGEMENT STUDIES | 2003年 / 40卷 / 05期

关键词：

D O I：

10.1111/1467-6486.00376

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this study, we suggest that disparities between service and manufacturing firms' international entry mode choices can be explained by differences in their reaction to transaction cost based variables and by the influence of risk and trust propensity. We find that: (1) due to the investment intensive nature of manufacturing, environmental uncertainties and risk,propensity influence manufacturers' mode choices; while (2) behavioural uncertainties, trust propensity and asset specificity influence service providers' entry mode choices because of the people-intensive nature of services. Implications for future research are discussed.

引用

页码：1179 / 1204

页数：26

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