Internet-based experiential learning in international marketing: the case of Globalview.org

The paper discusses a unique Internet-based learning forum, Globalview.org (www.globalview.org), which involves the construction of international business plans for real companies seeking internationalisation. The purpose of global cases is to link student teams in international collaborative learning projects by empowering students to participate in setting learning goals and learning processes, and enabling instructors to be closer to the students in the learning process. This article reports on the experience of one college using Globalview.org, and discusses likely outcomes that may emerge from using Internet-based experiential projects in the classroom.