Influence of prime-target relationship on semantic priming effects from words in a lexical-decision task

The present research examines the influence of prime-target relationship (associative and categorical versus categorical only) on priming effects from attended and ignored parafoveal words. Participants performed a lexical-decision task on a single central target, which was preceded by two parafoveal prime words, one of which (the attended prime) was spatially precued. The results showed reliable positive and negative priming effects from attended and ignored words, respectively. However, this priming pattern was observed only for the "associative and categorical", but not for the "categorical only" relationship condition. These results suggest that the lack of semantic priming effects from words in some prior studies may be attributed to the kind of material used (i.e. weakly-associated word pairs). (C) 2003 Elsevier Science B.V. All rights reserved.