Efficacy Information in Media Coverage of Infectious Disease Risks: An Ill Predicament?

被引:35
作者
Evensen, Darrick T. [1 ]
Clarke, Christopher E. [2 ]
机构
[1] Cornell Univ, Dept Nat Resources, Ithaca, NY 14853 USA
[2] Cornell Univ, Dept Commun, Ithaca, NY 14853 USA
关键词
efficacy information; self-efficacy; risk communication; infectious disease; media coverage; PROTECTION MOTIVATION THEORY; MOBILIZING INFORMATION; HEALTH-PROMOTION; AVIAN INFLUENZA; US NEWSPAPERS; MASS-MEDIA; COMMUNICATION; NEWS; METAANALYSIS; PERCEPTION;
D O I
10.1177/1075547011421020
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
Communication scholars have argued that print media ineffectively communicate efficacy information about zoonotic infectious diseases. In this study, the authors analyze U.S. newspaper coverage of West Nile virus and avian influenza, focusing on (a) personal efficacy information and (b) actions societal actors (e.g., government officials) can/should take to address disease risks ("societal efficacy"). Their findings indicate an emphasis on societal efficacy (64% of West Nile virus sample; 81% avian influenza) versus personal efficacy (51% and 55%) and disease symptoms (32% and 10%). The authors speculate that scholars potentially underestimate the magnitude and types of efficacy information within mass media coverage and discuss implications for risk communication.
引用
收藏
页码:392 / 418
页数:27
相关论文
共 64 条
  • [1] [Anonymous], 2010, ASS PRESS
  • [2] [Anonymous], 2010, WASHINGTON POSTMEDIA
  • [3] [Anonymous], 2010, PAND H1N1 2009
  • [4] [Anonymous], 2008, US TOD MRI DEM PROF
  • [5] [Anonymous], 2006, ESSENTIALS DIS WILD
  • [6] [Anonymous], 2005, HHS PAND INFL PLAN
  • [7] Audit Bureau of Circulations, 2010, US NEWSP SEARCH RES
  • [8] Exercise of human agency through collective efficacy
    Bandura, A
    [J]. CURRENT DIRECTIONS IN PSYCHOLOGICAL SCIENCE, 2000, 9 (03) : 75 - 78
  • [9] Health promotion by social cognitive means
    Bandura, A
    [J]. HEALTH EDUCATION & BEHAVIOR, 2004, 31 (02) : 143 - 164
  • [10] Social cognitive theory in cultural context
    Bandura, A
    [J]. APPLIED PSYCHOLOGY-AN INTERNATIONAL REVIEW-PSYCHOLOGIE APPLIQUEE-REVUE INTERNATIONALE, 2002, 51 (02): : 269 - 290