Derogating black sheep: Individual or group protection?

What motivates people to derogate unfavorable ingroup members more harshly than comparably unfavorable outgroup members? Researchers investigating the black sheep effect maintain that this differential derogation is a means of group protection. In contrast, we argue that derogating unfavorable ingroup, members may be an individual protection strategy whereby target devaluation distances an unfavorable other from the self as a means of limiting the threat of being associatively miscast. Participants read an article describing an unfavorable ingroup or outgroup target, and then received two means of responding to the target: target devaluation and group disidentification. Importantly, group disidentification was considered to be a uniquely individualistic distancing strategy. We found that both response options substituted for one another, depending on the order of presentation. Substitutability, we argue, suggests that the primary motive behind ingroup derogation in our study was distance augmentation, an individual protection strategy. (C) 2003 Elsevier Science (USA). All rights reserved.