An integrated model of public contact planning for conservation management

Public contact is a vital component of any program to manage natural resources. A well-planned public contact program uses a variety of strategies to create a sympathetic and environmentally aware public and to meet specific management-related objectives. A methodology is pro posed that can be applied to planning public contact at any level, from media design for a specific project to corporate strategies for communication. The methodology integrates management-driven, client-driven and resource-driven planning to provide the connections essential to effective communication.