A marketing orientation is the key to a sustainable energy future

被引：18

作者：

Nakarado, GL

机构：

[1] National Renewable Energy Laboratory, Golden, CO 80401

来源：

ENERGY POLICY | 1996年 / 24卷 / 02期

关键词：

renewable energy; marketing; customer preference;

D O I：

10.1016/0301-4215(95)00098-4

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper presents a sampling of recent research indicating a customer preference (demand) for renewable energy as a unique 'variety' or 'brand' of power. Market oriented industry growth tightly coupled to segmented end-use consumer preferences will ultimately be more robust and sustainable. Examples of emerging alternative models for renewable energy development are given in the conclusion.

引用

页码：187 / 193

页数：7