Improving library users' perceived quality, satisfaction and loyalty: An integrated measurement and management system

被引:81
作者
Martensen, A
Gremholdt, L
机构
[1] Copenhagen Business Sch, Dept Mkt, DK-2000 Frederiksberg, Denmark
[2] Copenhagen Business Sch, Dept Mkt, DK-2000 Frederiksberg, Denmark
关键词
D O I
10.1016/S0099-1333(03)00020-X
中图分类号
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号
1205 ; 120501 ;
摘要
This article describes the development and application of a structural equation model which allows librarians to quantitatively measure library users' perceived quality, satisfaction and loyalty with a library as well as the degree to which specific elements of a library's services, collections and environment contribute to those perceptions. The article reports the results of a survey among users at five Danish libraries with particular attention to the Copenhagen Business School Library.
引用
收藏
页码:140 / 147
页数:8
相关论文
共 20 条
[1]  
Anderson EW, 2000, TOTAL QUAL MANAGE, V11, pS869
[2]  
[Anonymous], 2000, IMPROVING CUSTOMER S
[3]  
CHRISTOPHER M, RELATIONSHIP MARKETI, P70
[4]  
ECSI Technical Committee, 1998, Report prepared for the ECSI Steering Committee
[5]   The American customer satisfaction index: Nature, purpose, and findings [J].
Fornell, C ;
Johnson, MD ;
Anderson, EW ;
Cha, JS ;
Bryant, BE .
JOURNAL OF MARKETING, 1996, 60 (04) :7-18
[6]  
Fornell C., 1994, ADV METHODS MARKETIN, P52, DOI DOI 10.1002/0471667196.ESS1914.PUB2
[7]  
Gronholdt L, 2000, TOTAL QUAL MANAGE, V11, pS509
[8]  
JOHNSON MD, 2000, IMPROVING CUSTOMER S, P13
[9]  
JOHNSON MD, 2000, IMPROVING CUSTOMER S, P104
[10]  
JOHNSON MD, CUSOMTER ORIENTATION, P119