CHINA IN THE EYES OF WESTERN TRAVELERS AS REPRESENTED IN TRAVEL BLOGS

被引：89

作者：

Li, Xu ^{[1
]}

Wang, Youcheng ^{[1
]}

机构：

[1] Univ Cent Florida, Rosen Coll Hosp Management, Orlando, FL 32819 USA

来源：

JOURNAL OF TRAVEL & TOURISM MARKETING | 2011年 / 28卷 / 07期

关键词：

Destination image; travel blogs; bloggers; China; DESTINATION IMAGE; INFORMATION SEARCH; COUNTRY; PERCEPTIONS; REPUTATION; FRAMEWORK; TOURISTS; INTERNET;

D O I：

10.1080/10548408.2011.615245

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Travel blogs provide a new way of understanding consumers' perceptions on destination and its associated products. The purpose of this study was to examine international tourists' destination image of China as represented in travel blog discourse. Data were obtained from blog entries relating to trips to China posted on three dominant travel blog websites. Content analysis facilitated by Atlas.ti 6.0 was performed on a total of 89 China-related travel blogs. The study identified the most frequently discussed aspects of tourists' experiences in China. The results also indicated that the blog authors had mixed and paradoxical images of China as identified by previous research. Marketing implications for China's tourism development based on the results were discussed.

引用

页码：689 / 719

页数：31

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