Serving the marketing discipline through journal reviews

被引：10

作者：

Woodruff, RB ^{[1
]}

机构：

[1] Univ Tennessee, Knoxville, TN 37996 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2003年 / 31卷 / 03期

关键词：

Journal Review; Firsthand Experience; Scholarly Journal; Revealing Author; Comment Reviewer;

D O I：

10.1177/0092070303031003012

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：327 / 330

页数：4

相关论文

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[1] Guidelines for conducting research and publishing in marketing: From conceptualization through the review process [J].

Summers, JO .

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2001, 29 (04) :405-415

[2] Reflections on research and publishing [J].

Varadarajan, PR .

JOURNAL OF MARKETING, 1996, 60 (04) :3-6