Resource Realignment in Servitization

被引：61

作者：

Huikkola, Tuomas ^{[1
]}

Kohtamaki, Marko ^{[1
,2
]}

Rabetino, Rodrigo ^{[3
,4
]}

机构：

[1] Univ Vaasa, Networked Value Syst Res Program, Vaasa, Finland

[2] Univ Vaasa, Strategy, Vaasa, Finland

[3] Univ Vaasa, Dept Management, Vaasa, Finland

[4] Univ Vaasa, Networked Value Syst Res Grp, Vaasa, Finland

来源：

RESEARCH-TECHNOLOGY MANAGEMENT | 2016年 / 59卷 / 04期

关键词：

Servitization; Resource realignment; Dynamic capabilities; DYNAMIC CAPABILITIES; SERVICE INNOVATION; PRODUCTS; PERSPECTIVE; TRANSITION; OFFERINGS; COMPANIES; INSIGHTS; PROFIT; GOODS;

D O I：

10.1080/08956308.2016.1185341

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

OVERVIEW: When transitioning from a product-centered business model to one focusing on providing services and solutions, manufacturers must realign and reallocate resources to support the new business model. Based on a study of nine leading solution providers that have successfully transitioned from products to services, we demonstrate how manufacturers create new resources and organizational structures to facilitate co-creation of value with customers, leverage existing resources to develop new service products and markets, and systematically release non-core upstream resources to nurture downstream resources.

引用

页码：30 / 39

页数：10

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