Message framing influences perceived climate change competence, engagement, and behavioral intentions

被引：182

作者：

Gifford, Robert ^{[1
]}

Comeau, Louise A. ^{[2
]}

机构：

[1] Univ Victoria, Victoria, BC V8W 2Y2, Canada

[2] Royal Roads Univ, Victoria, BC, Canada

来源：

GLOBAL ENVIRONMENTAL CHANGE-HUMAN AND POLICY DIMENSIONS | 2011年 / 21卷 / 04期

关键词：

Framing; Priming; Perceived competence; Engagement; Behavioral intentions; GENDER;

D O I：

10.1016/j.gloenvcha.2011.06.004

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

The effect of motivational versus sacrifice message framing on perceived climate change competence, engagement, and 15 mitigative behavioral intentions was examined in a large Canadian community sample (n = 1038). Perceived competence, engagement, and several behavioral intentions were significantly greater after exposure to motivational framing than after sacrifice framing. Gender, age, income, and educational level moderated some results, and moral engagement and agentic language also played a role. The results support the use of motivational frames rather than sacrifice frames to increase the climate-related engagement and activation of community members. (C) 2011 Elsevier Ltd. All rights reserved.

引用

页码：1301 / 1307

页数：7

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