Perceptions of age-identity: A cross-cultural inner-age exploration

被引:65
作者
Barak, B [1 ]
Mathur, A [1 ]
Lee, K [1 ]
Zhang, Y [1 ]
机构
[1] Hofstra Univ, Dept Mkt & Int Business, Frank G Zarb Sch Business, Hempstead, NY 11549 USA
关键词
D O I
10.1002/mar.1041
中图分类号
F [经济];
学科分类号
02 ;
摘要
This article presents an exploratory and comparative study of the nature of cognitive and desired age perceptions among 20-59-year-old men and women in three East Asian societies: India, Korea, and China. Research questions were posed about the role of gender and self-identification with being either "young" or "middle-aged." The data indicate that gender plays no significant role in age perception in the three nations surveyed. The great majority of respondents under 40 considered themselves young and rejected a middle-age role for themselves irrespective of their domicile. Also, young self-identifiers' chronological and subjective ages were younger than those of middle-age identifiers. These findings were surprisingly similar to those found in "ageless" American society. (C) 2001 John Wiley & Sons, Inc.
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页码:1003 / 1029
页数:27
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