Strategic use of the secondary market for retail consumer goods

被引：39

作者：

Tibben-Lembke, RS ^{[1
]}

机构：

[1] Univ Nevada, Reno, NV 89557 USA

来源：

CALIFORNIA MANAGEMENT REVIEW | 2004年 / 46卷 / 02期

关键词：

D O I：

10.2307/41166212

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

For years, goods that remained unsold or were returned were sold off, or disposed of, with little attention. More recently, companies have realized that they can significantly increase their revenue from sales of these goods by focusing more attention on when, how, and to whom they sell these goods. This article describes the way this "secondary market" works and presents suggestions for how firms can best maximize their revenues from the use of the secondary market.

引用

页码：90 / +

页数：16