Beyond western-oriented communication theories - A normative Arab-Islamic perspective

被引:26
作者
Ayish, MI [1 ]
机构
[1] Univ Sharjah, Coll Commun, Sharjah, U Arab Emirates
关键词
D O I
10.1080/13183222.2003.11008829
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
For many decades, communication as a theoretical field of study has been dominated by Western-oriented perspectives that arose in the context of media perceptions in Western Europe and North America. Western communication theories have been promoted around the world as possessing a strong element of universalism. In recent years, this approach has been challenged on the basis of obfuscating the cultural peculiarities of non-Western societies as significant components of communication theorisation. In this article, the author presents a normative Arab-Islamic perspective as a basis for future communication theory building in the Arab-Islamic context. Drawing on the notion of "Worldview," the Arab-Islamic perspective identifies four antithetical conceptual constructs that bear on the nature of communication: individualism-conformity, transcendentalism-existentialism, intuitive-rational processes, and egalitarianism-hierarchy. The author concludes that Arab-Islamic communication patterns are formalistic, indirect, hyperbolic, asymmetrical, metaphysical and orally biased.
引用
收藏
页码:79 / 92
页数:14
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