Evolution of mobile location-based services

被引：229

作者：

Rao, B

Minakakis, L

机构：

[1] Polytech Univ, Brooklyn, NY 11201 USA

[2] JPMorganChase Bank, New York, NY USA

来源：

COMMUNICATIONS OF THE ACM | 2003年 / 46卷 / 12期

关键词：

D O I：

10.1145/953460.953490

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

The evolution of mobile location-based services (LBS) is discussed. For mobile network operators, LBS represent an additional stream of revenue that can be generated from their investments in fixed infrastructure. For the end user, these services can help reduce confusion, improve the consumption experience and deliver high-quality service options. A key driver of LBS will be a degree of fit between the system's technical feasibility and the overall marketing strategy guiding its usage. The LBS subscriber base is forecast to reach 680 million customers globally by year 2006.

引用

页码：61 / 65

页数：5