MODELING USE CONTINUANCE BEHAVIOR IN MICROBLOGGING SERVICES: THE CASE OF TWITTER

被引：3

作者：

Barnes, Stuart J. ^{[1
]}

Boehringer, Martin ^{[2
]}

机构：

[1] Univ E Anglia, Norwich NR9 4DE, Norfolk, England

[2] Tech Univ Chemnitz, D-09107 Chemnitz, Germany

来源：

JOURNAL OF COMPUTER INFORMATION SYSTEMS | 2011年 / 51卷 / 04期

关键词：

microblogging; microblogs; continuance; critical mass; habit; Twitter; PERCEIVED CRITICAL MASS; INFORMATION-TECHNOLOGY; POWER; ADOPTION; HABIT;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The most popular microblogging service, Twitter, has established a large user base, in spite of numerous criticisms. This study aims to examine why this is the case. In particular, the study develops a model of microblogging use continuance based on theories of continuance, habit and critical mass. The model is then tested via a Web survey of Twitter users and PLS path modeling. The results suggest that continued use intention is strongly determined by perceived usefulness, satisfaction and habit (R-2=0.454). The paper rounds off with conclusions and implications for future research and practice in this very new area of inquiry.

引用

页码：1 / 10

页数：10

共 42 条

[1]

[Anonymous], 2008, CoRR, abs/0812.1045, DOI DOI 10.5210/FM.V14I1.2317

[2]

[Anonymous], P 19 WORLD WID WEB W

[3]

[Anonymous], P 28 INT C HUM FACT

[4]

[Anonymous], P 4 WORKSH SCRIPT SE

[5]

ASSOGBA Y, 2009, P 42 HAW INT C SYST

[6] TRYING TO CONSUME [J].

BAGOZZI, RP ;

WARSHAW, PR .

JOURNAL OF CONSUMER RESEARCH, 1990, 17 (02) :127-140

[7]

BARNES SJ, 2010, P 43 HAW INT C SYST

[8] Understanding information systems continuance: An expectation-confirmation model [J].

Bhattacherjee, A .

MIS QUARTERLY, 2001, 25 (03) :351-370

[9]

Bohringer M., 2009, Proceedings of the 9th Mensch Computer Conference, P293

[10]

Boyd D, 2010, P ANN HICSS, P1657

← 1 2 3 4 5 →