The evolution and development of entrepreneurial marketing

被引：211

作者：

Hills, Gerald E. ^{[1
]}

Hultman, Claes M. ^{[2
]}

Miles, Morgan P. ^{[3
]}

机构：

[1] Univ Illinois, Inst Entrepreneurial Studies, Chicago, IL 60607 USA

[2] Univ Orebro, Fac Business, Orebro, Sweden

[3] Georgia So Univ, Statesboro, GA 30460 USA

来源：

JOURNAL OF SMALL BUSINESS MANAGEMENT | 2008年 / 46卷 / 01期

关键词：

D O I：

10.1111/j.1540-627X.2007.00234.x

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The purpose of this paper is to discuss the evolution of entrepreneurial marketing (EM). First an historical perspective of the evolution of EM is offered and some central incidents are identified. Further, empirical indications of small and medium-sized firm marketing behavior are reported and analyzed. Some distinctive differences between EM and administrative focused marketing are identified. This paper provides future scholars with a summary of how EM has evolved into a potential new school of marketing thought and offers several issues that should stimulate future research in EM.

引用

页码：99 / 112

页数：14

共 47 条

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