Ozone treatment of fly ash carbon has recently been reported to inhibit the adsorption of commercial surfactants in concrete paste, thus mitigating the known negative effects of carbon on ash utilization. This paper examines the general mechanism of surfactant adsorption on carbon and its suppression by surface oxidation. Experimental results are presented for two carbon types (carbon black, fly ash carbon), both raw and surface oxidized (by ozone and molecular oxygen) and several commercial anionic and non-ionic surfactants (Darex II, SDS, Tergitol). The treated carbon surfaces were characterized with XPS, FT-IR, thermal desorption in N-2 and H-2/He, surface acidity, hygroscopic behavior, interfacial energy and its components through contact angle measurement involving standard liquid probes. Surface oxidation is found to decrease surfactant adsorption in each of the carbon/oxidant/surfactant systems examined, and its effect correlates with the amount of surface oxides by XPS. The combined results suggest that surfactant adsorption primarily occurs on non-polar carbon surface patches where it is driven by hydrophobic interactions. The main mechanism of oxidative suppression is the destruction of this non-polar surface, though micropore blockage and increased negative surface charge may also contribute for some systems. (C) 2003 Elsevier Science Ltd. All rights reserved.