A strategic approach to managing crises

被引：117

作者：

Burnett, JJ ^{[1
]}

机构：

[1] Univ Denver, Dept Mkt, Daniels Coll Business, Denver, CO 80208 USA

来源：

PUBLIC RELATIONS REVIEW | 1998年 / 24卷 / 04期

关键词：

D O I：

10.1016/S0363-8111(99)80112-X

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article encorporates the management literature on crisis to create a model that can be used to assess the seriousness of crisis. In addition, the model is extended for use by public relations managers. The article concludes with suggestions that will modify approaches employed and improve the effectiveness of public relations professionals in their role as crisis managers.

引用

页码：475 / 488

页数：14

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