Critical analysis of blogging in public relations

被引：90

作者：

Kent, Michael L. ^{[1
]}

机构：

[1] Univ Oklahoma, Gaylord Coll Journalism & Mass Commun, Norman, OK 73019 USA

来源：

PUBLIC RELATIONS REVIEW | 2008年 / 34卷 / 01期

关键词：

blog; blogging; public relations; news technology; RSS; critical;

D O I：

10.1016/j.pubrev.2007.12.001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This essay conducts an analysis of blogs as public relations tools. Following an overview of blogs, attention is given to how blogs can be used more effectively by public relations professionals, and how blogs are favored by communication firms and consultants as essential public relations tools. The essay concludes that while blogs have incredible potential as research, framing, and persuasion tools, their utility as a public relations tool is currently limited. (c) 2008 Elsevier Inc. All rights reserved.

引用

页码：32 / 40

页数：9