Modelling information seeking

This article proposes three inter-related models to aid in the understanding of the complex and constructive process of contemporary information seeking: (1) postmodern model of identity; (2) rhizomorphic model of information contexts; and (3) hypertextual model of technology interaction. The nature of the information seeking problem is redefined as an individual's negotiation of identity through the exploration of the interaction of private ignorance and public knowledge. The three models are introduced, and their association with the information seeking problem clarified. The incorporation of foci on interactive processes, borrowed from communication studies, into the current proposed approach to modelling information seeking is justified. Finally, suggestions are offered for further research based on this approach. (C) 1998 Elsevier Science B.V.