Dynamic pricing strategies: Evidence from European hotels

被引：157

作者：

Abrate, Graziano ^{[1
,2
]}

Fraquelli, Giovanni ^{[1
,2
,3
]}

Viglia, Giampaolo ^{[1
,4
]}

机构：

[1] Univ Piemonte Orientale, Dept Management Studies SIT, I-28100 Novara, Italy

[2] HERMES Res Ctr, I-10024 Moncalieri, TO, Italy

[3] Ceris CNR, I-10024 Moncalieri, TO, Italy

[4] Univ Turin, Dept Stat & Appl Math, I-10134 Turin, TO, Italy

来源：

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | 2012年 / 31卷 / 01期

关键词：

Hotel industry; Dynamic pricing; Customer heterogeneity; INTERNET;

D O I：

10.1016/j.ijhm.2011.06.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

How much do hoteliers actually make use of dynamic pricing strategies? We collected data on the price of a single room booked in advance (from three months to a single day), from almost 1000 hotels in eight European capital cities. Pricing strategies were analyzed by means of descriptive statistics, box plots and econometric panel data techniques. The empirical results show that the inter-temporal pricing structure primarily depends on the type of customer, the star rating and the number of suppliers with available rooms. (C) 2011 Elsevier Ltd. All rights reserved.

引用

页码：160 / 168

页数：9

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