Priming of pop-out on multiple time scales during visual search

When target-color repeats in pop-out visual search performance is faster than otherwise. While various characteristics of such priming of pop-out (PoP) are well known, relatively little is known about the temporal character of the memory traces underlying the effect. Recent findings on the perception of ambiguous stimuli show that the percept at any given moment is affected by perception over a long period, as well as by immediately preceding percepts. Intrigued by the existence of various parallels between this perceptual priming phenomenon and PoP, we here investigate whether similar multiplicity in timescales is seen for PoP. We contrasted long-term PoP build-up of a particular target color against shorter-term build-up for a different color. The priming effects from the two colors indeed reflect memory traces at different timescales: long-term priming build-up results in a more gradual decay than brief buildup, which is followed by faster decay. This is clearly demonstrated in Experiment 2 where sustained repetition of one target color is followed by a few repetitions of a second color. Following such a sequence, priming is initially stronger for the second target color, which was primed most recently; however, as more time passes longer-term priming starts to dominate, resulting in better search performance for the first color later on. Our results suggest that priming effects in visual search contain both transient and more sustained components. Similarities between the time courses of attentional priming and perception of ambiguous stimuli are striking and suggest compelling avenues of further research into the relation between the two effects. (C) 2011 Elsevier Ltd. All rights reserved.