In justice we trust: Predicting user acceptance of e-customer services

被引:116
作者
Turel, Ofir [1 ]
Yuan, Yufei [2 ]
Connelly, Catherine E. [2 ]
机构
[1] Calif State Univ Fullerton, Coll Business & Econ, Fullerton, CA 92634 USA
[2] McMaster Univ, DeGroote Sch Business, Hamilton, ON, Canada
关键词
e-customer service; justice; online dispute resolution; technology acceptance; trust; trust transfer;
D O I
10.2753/MIS0742-1222240405
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
High-quality customer service is an integral part of any successful enterprise, but providing it can be a challenge for online merchants, especially when customers are complaining about each other. This study examines how justice and trust affect user acceptance of e-customer services by conducting an online experiment involving 380 participants. The results suggest that trust in the e-customer service fully mediates the effects of trust in the service representative and procedural justice on intentions to reuse the e-customer service. Furthermore, the effect of distributive justice on trust in the e-customer service was fully mediated by trust in the e-service representative. Finally, the effect of informational justice on user intentions to reuse the e-customer service was partially mediated by trust in the service representative and trust in the e-customer service. Theoretical and practical implications are further discussed.
引用
收藏
页码:123 / 151
页数:29
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