Selling online versus live

被引:17
作者
Kazumori, E [1 ]
McMillan, J
机构
[1] CALTECH, Pasadena, CA 91125 USA
[2] Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA
关键词
D O I
10.1111/j.1467-6427.2005.00269.x
中图分类号
F8 [财政、金融];
学科分类号
0202 ;
摘要
A seller choosing between auctioning online and live faces a tradeoff: lower transaction costs online against more rents left with the bidders. We model this tradeoff, and apply the theory to auctions of art. The crucial parameter for whether the seller does better online than live is not the expected price but the valuation uncertainty.
引用
收藏
页码:543 / 569
页数:27
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