An overview of new media research in public relations journals from 1981 to 2014

被引:48
作者
Duhe, Sandra [1 ]
机构
[1] So Methodist Univ, Meadows Sch Arts, Div Commun Studies, Dallas, TX 75275 USA
关键词
New media; Social media; Communication technology; Public relations research; WORLD-WIDE-WEB; CRISIS COMMUNICATION MODEL; SOCIAL MEDIA; NONPROFIT ORGANIZATIONS; RELATIONSHIP MANAGEMENT; RELATIONS PRACTITIONERS; ACTIVIST ORGANIZATIONS; RESOURCE MOBILIZATION; EXPLORATORY ANALYSIS; ISSUES-MANAGEMENT;
D O I
10.1016/j.pubrev.2014.11.002
中图分类号
F [经济];
学科分类号
020101 [政治经济学];
摘要
A 34-year review of communication technology research published in six public relations journals reveals applications and perceptions studies far outnumber investigations focused on usability, concerns, or theoretical contributions related to scholarly and practitioner understanding of new media. Six trends observed in the 321-article dataset are noted, along with suggestions for theory building and other areas for future research. (C) 2014 Elsevier Inc. All rights reserved.
引用
收藏
页码:153 / 169
页数:17
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