User attitudes toward dedicated e-book readers for reading The effects of convenience, compatibility and media richness

被引:88
作者
Lai, Jung-Yu [1 ]
Chang, Chih-Yen [1 ]
机构
[1] Natl Chung Hsing Univ, Inst Technol Management, Inst Elect Commerce, Taichung 40227, Taiwan
关键词
Compatibility; Convenience; Intention to use; Media richness; Electronic books; Portable computers; TECHNOLOGY ACCEPTANCE MODEL; LEARNING CONTINUANCE INTENTION; INFORMATION-SYSTEMS SUCCESS; BEHAVIORAL INTENTION; EMPIRICAL-EVALUATION; PERCEIVED USEFULNESS; ADOPTION; SERVICE; USAGE; EASE;
D O I
10.1108/14684521111161936
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Purpose - Due to the rapid pace of development and innovation in information technology, the dedicated electronic book (e-book) reader has become a new trend in reading. However, at present there is only a limited understanding of what factors drive user attitudes/willingness to use this new device for reading. Hence, this paper aims to explore what factors drive users to use dedicated e-book readers for reading. Design/methodology/approach - The study proposes a causal model that explores how convenience, compatibility, and media richness affect users' attitudes towards the dedicated e-book readers for reading. Findings - The results of this study suggest that convenience, compatibility, and media richness all significantly contribute to dedicated e-book reader acceptance. Research limitations/implications - The study extends previous theories: the Technology Acceptance Model, Innovation Diffusion Theory, media richness theory and convenience. This helps one to better understand what factors affect usage of the dedicated e-book readers, an important topic for current and future research. Practical implications - The findings outline and describe how the dominant factors affect users' attitudes towards adoption of the dedicated e-book readers for reading. By considering factors such as ease-of-use, usefulness, convenience, compatibility, media richness, etc., in the stage of product development, practitioners can provide dedicated e-book readers that customers will readily accept. Originality/value - These findings will enable development of a more robust understanding of attitudes toward dedicated e-book readers and will be helpful to developers researching e-book hardware and software as well as to researchers interested in testing related theories.
引用
收藏
页码:558 / 580
页数:23
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