Disseminating a sun safety program to zoological parks: The effects of tailoring

被引：16

作者：

Lewis, E ^{[1
]}

Mayer, JA ^{[1
]}

Slymen, D ^{[1
]}

Belch, G ^{[1
]}

Engelberg, M ^{[1
]}

Walker, K ^{[1
]}

Kwon, H ^{[1
]}

Elder, J ^{[1
]}

机构：

[1] San Diego State Univ, Grad Sch Publ Hlth, San Diego, CA 92182 USA

来源：

HEALTH PSYCHOLOGY | 2005年 / 24卷 / 05期

关键词：

skin cancer prevention; dissemination; tailoring; recreational settings; children;

D O I：

10.1037/0278-6133.24.5.456

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

Previous research found that a sun safety program for visitors at 1 zoo increased sun safety behaviors. This randomized study compared the effects of tailored dissemination materials plus 2 brief follow-up phone calls (tailored group) versus generic materials (basic group) on implementation by other zoos of the previously evaluated sun safety program. Education directors of 126 zoos completed surveys several months following initial dissemination and I year later. During Summer 1, 40% of tailored group zoos and 24% of basic group zoos offered visitors at least 1 sun safety activity (odds ratio = 2.2, 95% confidence interval = 1.0-4.8). During Summer 2, these rates were 34% and 44%, respectively (ns). The pattern of findings suggests that tailoring had no incremental long-term impact and that the generic materials produced a good level of dissemination.

引用

页码：456 / 462

页数：7

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