RFID and the perception of control:: The consumer's view

被引：74

作者：

Günther, O ^{[1
]}

Spiekermann, S ^{[1
]}

机构：

[1] Humboldt Univ, Inst Informat Syst, Berlin, Germany

来源：

COMMUNICATIONS OF THE ACM | 2005年 / 48卷 / 09期

关键词：

D O I：

10.1145/1081992.1082023

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

The RFID technology and the perception of control regarding the way it might affect consumer data privacy in the retail industry are discussed. Regardless of privacy-enhancing technology employed, consumers feel helpless toward the RFID environment, viewing the network as ultimately more powerful than they can ever be. Better-educated consumers feel even less informed, less empowered, less able to make choices, and more helpless in the face of ubiquitous RFID technology than those without higher formal education. An open dialogue about the technology's advantages and potential dangers is an important step in removing this fear.

引用

页码：73 / 76

页数：4