Mapping the interface between corporate identity, ethics and corporate social responsibility

被引：84

作者：

Fukukawa, Kyoko

Balmer, John M. T.

Gray, Edmund R.

机构：

[1] Univ Bradford, Sch Management, Bradford BD9 4JL, W Yorkshire, England

[2] Loyola Marymount Univ, Los Angeles, CA 90045 USA

来源：

JOURNAL OF BUSINESS ETHICS | 2007年 / 76卷 / 01期

关键词：

Corporate Social Responsibility; Business Ethic; Corporate Social Responsibility Activity; Corporate Social Responsibility Initiative; Corporate Social Responsibility Practice;

D O I：

10.1007/s10551-006-9277-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：1 / 5

页数：5

共 14 条

[1]

[Anonymous], 1988, CORPORATE IDENTITY D

[2] Managing the multiple identities of the corporation [J].

Balmer, JMT ;

Greyser, SA .

CALIFORNIA MANAGEMENT REVIEW, 2002, 44 (03) :72-+

[3]

BALMER JMT, 1997, EUROPEAN J MARKETING, V31

[4]

BALMER JT, 2001, EUROPEAN J MARKETING, V35

[5]

Birch D., 2004, J CORPORATE CITIZENS, P13

[6] A reflective approach to uncovering actual identity [J].

Bronn, Peggy Simcic ;

Engell, Andreas ;

Martinsen, Havard .

EUROPEAN JOURNAL OF MARKETING, 2006, 40 (7-8) :886-901

[7]

CARADOR MT, 2006, J ACAD MARKET SCI, V34, P174

[8]

Crane A.Matten., 2004, BUSINESS ETHICS EURO

[9]

CROFT N, 2005, AUTHENTIC BUSINESS C

[10]

Fukukawa K., 2004, The Journal of Corporate Citizenship, V16, P45, DOI DOI 10.9774/GLEAF.4700.2004.WI.00008

← 1 2 →