Developing effective reverse logistics programs

被引：78

作者：

Richey, RG

Chen, HZ

Genchev, SE

Daugherty, PJ ^{[1
]}

机构：

[1] Univ Oklahoma, Michael F Price Coll Business, Div Marketing & Supply Chain Management, Norman, OK 73019 USA

[2] Univ Alabama, Culverhouse Coll Commerce & Business Adm, Dept Management & Marketing, Tuscaloosa, AL 35487 USA

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2005年 / 34卷 / 08期

关键词：

reverse logistics; make-or-buy; supply chain technology; formalization; policy restrictiveness; innovation;

D O I：

10.1016/j.indmarman.2005.01.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

A recent survey in the automobile aftermarket industry examines reverse logistics practices. The research focuses on two key issues: 1) the influence of program design characteristics, i.e., formalization, returns policy restrictiveness, and innovation, on program performance and 2) the differential influence of making versus buying reverse logistics program software. The results provide guidelines for managerial decisions relating to reverse logistics. (c) 2005 Elsevier Inc. All rights reserved.

引用

页码：830 / 840

页数：11

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