Linking R&D spending to revenue growth

被引：16

作者：

Hartmann, GC ^{[1
]}

机构：

[1] Xerox Corp, Strategry & Innovat Grp, Xerox Corp Res & Technol, Stamford, CT 06902 USA

来源：

RESEARCH-TECHNOLOGY MANAGEMENT | 2003年 / 46卷 / 01期

关键词：

D O I：

10.1080/08956308.2003.11671543

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

A recently proposed model for revenue growth clarifies the linkage between R&D intensity and the annual revenue growth rate. A key assumption is that the lifetime revenue generated by a group of products launched in a particular year is proportional to the total R&D investment in that year. In practice, the product-related R&D investment occurs over several years preceding the year of product launch. By decomposing the total R&D into product-related investment streams, distributed over the years prior to launch, the link between the revenue growth rate and product development schedule can be modeled. The extended model yields a formula that links the growth rate, R&D intensity, and shapes of the revenue and investment streams. Management can use the simulation method as a planning tool, to quantify potential ramifications of their RD decisions.

引用

页码：39 / 46

页数：8