A new photochromic compound based on the hexatriene backbone was prepared by one-step coupling. The photochromic backbone, composed of three thiophene ring, undergoes reversible ring-opening and ring-closing photoisomerization reactions when irradiated with ultraviolet and visible light, respectively. It exhibited fatigue resistance and thermally irreversible photochromic properties. The ring-open form exhibits appreciable fluorescence, while quenched by the ring-closed form. (c) 2005 Elsevier Ltd. All rights reserved.