Competing in software: Strategies for Europe's niche businesses

被引：8

作者：

Brouthers, KD ^{[1
]}

vantKruis, YM ^{[1
]}

机构：

[1] VRIJE UNIV AMSTERDAM,AMSTERDAM,NETHERLANDS

来源：

LONG RANGE PLANNING | 1997年 / 30卷 / 04期

关键词：

D O I：

10.1016/S0024-6301(97)00031-9

中图分类号：

F [经济];

学科分类号：

02 [经济学];

摘要：

The computer software industry has, over the past 10 years, grown into one of the world's largest industries with world-wide sales estimated to be in excess of $100 billion. Despite the large size and international nature of the software industry, US firms tend to dominate. This article discusses a methodology that European software firms can use to identify potential strategies. This methodology is applied to eleven European software firms and the results are discussed, Based on the investigation, it appears that the methodology recommended in this article will provide European software firms with an effective method of developing firm strategy. (C) 1997 Elsevier Science Ltd.

引用

页码：518 / 528

页数：11

共 20 条

[1]

[Anonymous], STRATEGIC MANAGEMENT

[2]

USING CORE COMPETENCES TO DEVELOP NEW BUSINESS [J].