The recent investigations of the shape coexistence phenomena dominating the structure of even-even and odd-odd nuclei in the A similar to 70 mass region are extended to N similar or equal to Z nuclei ranging from krypton to molybdenum. Positive-parity states with even angular momenta in Kr-72, Sr-76, Sr-78, Zr-80 and Mo-84 are investigated within the EXCITED VAMPIR approximation using essentially complex Hartree-Fock-Bogoliubov transformations and a relatively large model space. The results are compared with the available experimental data. We obtain an oblate ground band and strong oblate-prolate mixing for N = Z = 36, almost pure prolate and oblate bands, with the yrast one being prolate in Sr-76, maximum prolate deformation in Sr-76,Sr-78 and Zr-80 With very high-lying non-yrast bands and decreased prolate quadrupole deformation for the N = Z = 42 system. Predictions for the electromagnetic properties of the investigated states are presented, too.