Efficiency of Japanese Local Broadcasters

被引：5

作者：

Asai, Sumiko ^{[1
]}

机构：

[1] Otsuma Womens Univ, Sch Social Informat Studies, Tama, Tokyo 2068540, Japan

来源：

JOURNAL OF MEDIA ECONOMICS | 2011年 / 24卷 / 03期

关键词：

DATA ENVELOPMENT ANALYSIS; SLACKS-BASED MEASURE; NETWORK DEA;

D O I：

10.1080/08997764.2011.601975

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Terrestrial broadcasters have a vertically integrated structure consisting of two different activities: program production and transmission. In addition, each local broadcaster provides services under different environmental conditions, such as the geography of the service area. Taking the functional structure of broadcasters and heterogeneity across broadcasters into consideration, this article measures the organizational and sectional efficiencies using a network data envelopment analysis (DEA) model that incorporates these environmental factors. The results clearly reveal differences in the performance of broadcasters compared with the results obtained from ordinary DEA.

引用

页码：158 / 173

页数：16

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