Effects of the private-label invasion in food industries

被引：78

作者：

Ward, MB ^{[1
]}

Shimshack, JP

Perloff, JM

Harris, JM

机构：

[1] Univ Calif Berkeley, Dept Agr & Resource Econ, Berkeley, CA 94720 USA

[2] Tufts Univ, Dept Econ, Medford, MA 02155 USA

[3] Econ Res Serv, USDA, Washington, DC 20250 USA

来源：

AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS | 2002年 / 84卷 / 04期

关键词：

private label; entry; price; promotional activity; differentiation; supermarket;

D O I：

10.1111/1467-8276.00360

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

Using supermarket scanner data, we test a variety of hypotheses from trade journals about the invasion of private-label food products. According to conventional industry wisdom, name-brand firms defended their brands against new private-label products by lowering their prices, engaging in additional promotional activities, and increasingly differentiating their products. Our empirical evidence is inconsistent with these beliefs.

引用

页码：961 / 973

页数：13

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