The influence of Triad nations' environments on price-quality product strategies and MNC performance

被引:30
作者
Brouthers, LE
Werner, S
Matulich, E
机构
[1] Univ Houston, Dept Management, Houston, TX USA
[2] Univ Tampa, Tampa, FL 33606 USA
关键词
D O I
10.1057/palgrave.jibs.8490899
中图分类号
F [经济];
学科分类号
02 ;
摘要
Is there a relationship between home-country competitive advantages, MNC price/quality product strategies, and firm performance? A cross-national contingency framework is developed, identifying three "regional stereotypes" of price/quality relationships, fueled by history and consumer perceptions, which appear to result in superior MNC performance. Findings indicate that the "stereotypes" influences have diminished over time (as MNCs shift from home country advantages to global firm-specific advantages). However, Triad MNCs that use these product strategies (Japan [superior value], EU [premium] and U.S. [economy]) still, on average, demonstrate superior performance.
引用
收藏
页码:39 / 62
页数:24
相关论文
共 105 条
  • [1] ABEGGLEN JC, 1985, JAPANESE CORPORATION
  • [2] *AM QUAL FDN ERNST, 1991, INT QUAL STUD
  • [3] ANDERSON CR, 1984, ACAD MANAGE J, V27, P5, DOI 10.5465/255954
  • [4] [Anonymous], 1988, DEV BUSINESS STRATEG
  • [5] [Anonymous], 1989, MANAGEMENT LABOUR EU
  • [6] [Anonymous], 1980, MONEY BANKING CONT J
  • [7] [Anonymous], HEAD HEAD
  • [8] QUALITY, PRICE, ADVERTISING, AND PUBLISHED QUALITY RATINGS
    ARCHIBALD, RB
    HAULMAN, CA
    MOODY, CE
    [J]. JOURNAL OF CONSUMER RESEARCH, 1983, 9 (04) : 347 - 356
  • [9] BALDWIN RE, 1989, EC POLICY OCT, P9
  • [10] BARICH H, 1991, SLOAN MANAGE REV, V32, P94