Deliberate insight in team creativity

Preliminary analysis of data collected from trained expert facilitators of ad hoc creative teams suggests that complex analytical techniques such as costed function modeling and decision criteria matrix may have far more impact upon a team's creative effectiveness than frequently researched measures such as idea quantity. An intriguing relationship in these data between complex creativity and the amount of time spent in evaluating ideas and planning their implementation seems to suggest that a shift in definitional focus from ideas to the insights which reveal those ideas may facilitate both research into team creativity and planning of more effective team problem solving.