The Service-Dominant Mindset

被引：41

作者：

Lusch, Robert F. ^{[1
]}

Vargo, Stephen L. ^{[2
]}

机构：

[1] Univ Arizona, Tucson, AZ 85721 USA

[2] Univ Hawaii, Honolulu, HI 96822 USA

来源：

SERVICE SCIENCE, MANAGEMENT AND ENGINEERING EDUCATION FOR THE 21ST CENTURY | 2008年

关键词：

D O I：

10.1007/978-0-387-76578-5_15

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We argue that the universal role of service in the economy and firm can provide a frame of reference to help guide a management philosophy that is more effective and better contributes to competing in the future than a frame of reference based on tangible goods. We call this revised philosophy service-dominant logic (S-D logic) and suggest eight key behaviors that characterize its effective implementation.

引用

页码：89 / 96

页数：8