Applications of data mining in retail business

被引：30

作者：

Ahmed, SR

机构：

来源：

ITCC 2004: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY: CODING AND COMPUTING, VOL 2, PROCEEDINGS | 2004年

关键词：

D O I：

10.1109/ITCC.2004.1286695

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

The proliferation of computer in today's dynamic business environment has increased the demand and urgency of successful business organization to be able to react rapidly to the changing market demands both locally and globally, by utilizing the latest data mining techniques of extracting previously unknown and potentially useful information from vast resources of raw data. In this paper I will highlight the application of Data Mining in Retail Business, and its pros and cons on consumers.

引用

页码：455 / 459

页数：5