Investigating the effect of website quality on e-business success: An analytic hierarchy process (AHP) approach

被引：264

作者：

Lee, Younghwa ^{[1
]}

Kozar, Kenneth A.

机构：

[1] Univ Kansas, Sch Business, Lawrence, KS 66045 USA

[2] Univ Colorado, Leeds Sch Business, Boulder, CO 80309 USA

来源：

DECISION SUPPORT SYSTEMS | 2006年 / 42卷 / 03期

关键词：

website quality; e-business success; analytic hierarchy process;

D O I：

10.1016/j.dss.2005.11.005

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

This study investigates website quality factors, their relative importance in selecting the most preferred website, and the relationship between website preference and financial performance. DeLone and McLean's IS success model extended through applying an analytic hierarchy process is used. A field study with 156 online customers and 34 managers/designers of e-business companies was performed. The study identified different relative importance of each website quality factor and priority of alternative websites across e-business domains and between stakeholders. This study also found that the website with the highest quality produced the highest business performance. The findings of this study provide decision makers of e-business companies with useful insights to enhance their website quality. (c) 2005 Elsevier B.V. All rights reserved.

引用

页码：1383 / 1401

页数：19

共 74 条

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