"Managing" Corporate Community Involvement

被引:47
作者
van der Voort, Judith M. [1 ]
Glac, Katherina
Meijs, Lucas C. P. M. [1 ]
机构
[1] Erasmus Univ, Dept Business Soc Management, Rotterdam Sch Management, NL-3000 DR Rotterdam, Netherlands
关键词
corporate community involvement; corporate social responsibility; employee volunteering; social movement; framing; mobilization; double-edged effect; qualitative research; case study research; SOCIAL-MOVEMENTS; RESPONSIBILITY; ORGANIZATIONS; CONSTRUCTION; INITIATIVES; BUSINESS; ISSUES;
D O I
10.1007/s10551-009-0051-y
中图分类号
F [经济];
学科分类号
020101 [政治经济学];
摘要
In academic research, many attempts have been undertaken to legitimize corporate community involvement by showing a business case for it. However, much less attention has been devoted to building understanding about the actual dynamics and challenges of managing CCI in the business context. As an alternative to existing predominantly static and top-down approaches, this paper introduces a social movement framework for analyzing CCI management. Based on the analysis of qualitative case study data, we argue that the active role of employees pressuring for CCI policies and practices, as well as the organization audience responses to their efforts, are at the core of the challenges involved in managing CCI. These challenges also pose limits to how far CCI can be extended to a "business as usual" activity.
引用
收藏
页码:311 / 329
页数:19
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