Attributes of popular cultural attractions in Hong Kong

被引：76

作者：

McKercher, B ^{[1
]}

Ho, PSY ^{[1
]}

du Cros, H ^{[1
]}

机构：

[1] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Kowloon, Hong Kong, Peoples R China

来源：

ANNALS OF TOURISM RESEARCH | 2004年 / 31卷 / 02期

关键词：

cultural tourism; urban tourism; Hong Kong;

D O I：

10.1016/j.annals.2003.12.008

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

A supply-side study of cultural attractions was conducted in Hong Kong, using indepth interviews with managers and custodians of built assets having varying degrees of tourism appeal. The purpose of the study was to identify why some places are more popular than others. Five different attribute categories were identified: product, experiential, marketing, cultural, and leadership. The study concluded that factors relating to product, experience, and marketing are keys to popularity. In particular, large purpose-built facilities located in tourism nodes have the greatest chance of being popular. The study concludes that cultural places must function first and foremost as attractions to be popular.

引用

页码：393 / 407

页数：15

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